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Retail Sales Foundations Training Lynda.com Retail success starts and ends with your sales team. A consistent and positive sales approach keeps the business steady and customers happy. This course is all about building the foundations for success. Instructor Noah Fleming looks at how to deliver and maintain a powerful customer experience, mitigate the factors that impact retail sales, and adopt selling strategies used by the best companies in the world. Find out to increase the average order size with bundling and options, and dive deep into customer loyalty: understanding the true value of a customer. Noah also helps you understand when and when not to discount—and how to avoid the number one retail sales mistake. |
Learning SQL Programming Training Lynda.com SQL (Structured Query Language) is a common tool for retrieving data from relational databases such as SQL Server, MySQL, MariaDB, and PostgreSQL. This course provides an introduction to this core programming language. Learn how to request data from a server, limit and sort the responses, aggregate data from multiple tables with joins, and edit and delete data. Instructor Scott Simpson also shows how to perform simple math operations and transform data into different formats. |
Logo Design: Handmade Aesthetic Training Lynda.com The handmade aesthetic isn't limited to little boutiques; even large businesses (including Starbucks, Nordstrom, and Whole Foods) understand when it's best to play the "handmade" card. Kick back in the LogoLounge and learn how imperfection, texture, and personality can help add a sense of authenticity to your client's brand. Design expert Bill Gardner shows how to decide when a human touch is appropriate, incorporate free-form and line-drawing illustration techniques, use color and texture to make surfaces seem more tactile, and use typography to express specific ideas. The good news? You don't have to relinquish your favorite digital tools. Bill shows how to create this "old world" look using "new world" shortcuts. |
Managing Diversity Training Lynda.com Successful companies value diversity and inclusion. Diverse workplaces increase innovation, retention, and market share. But what does an inclusive work environment look like? And what does it mean to manage diversity? Using real case studies and examples, HR consultant Catherine Mattice helps you create a strategic plan to support diversity and inclusion in your workplace and manage a diverse workforce. She outlines a process for creating a strategic plan and benchmarks for success. To bring your plan to life, she provides tips for implementing a diversity policy, recruiting and hiring, and asking diversity-related questions during interviews. (Compliance issues are also discussed along the way.) Catherine also explains how to integrate diversity within the performance management processes, including measuring employees on their ability to work well with others and measuring managers on their ability to drive and implement diversity initiatives. Last, she covers "people practices," such as improving communication through open-door policies and ensuring work-life balance accommodates employees' lives and family responsibilities. When you're faced with organizational challenges, such as resistance to change, prejudice, or fear, Catherine provides tools to address them head-on. Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here. ![]() The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc. |
Managing Multiple Generations Training Lynda.com Discover how to successfully manage multiple generations in the workplace with Christina Schlachter, PhD. Learn about each generation present in today's workforce, from Baby Boomers to Millennials, and figure out what each group wants and needs, and how they like to be managed, developed, and promoted. |
Maya 2013 Essential Training: 5 Animation Tools Training Lynda.com Animation Tools is a focused course that covers the basics of animating in Autodesk Maya, including setting keyframes, working with animation editors, and automating animation with constraints and simple rigs. Author George Maestri also shows how to create motion trails and ghost objects and construct animation cycles, an alternative way to loop your animation with the Graph Editor and Curves. |
Meta-analysis for Data Science and Business Analytics Training Lynda.com In a world where nearly everyone uses data to inform their business methodologies, an emerging consensus is that more emphasis needs to be placed on validating data; verifying that data-driven conclusions are accurate; and minimizing the risk that your conclusions are incorrect. Although most researchers know what meta-analysis is, few understand how to calculate an effect size from popular metrics such as risk ratios, or how the distinction between fixed and random effects can lead the meta-analyst astray. This advanced-level course for data science and statistics practitioners and researchers covers raw mean differences—specifically for experimental and comparison groups—and how to convert useful outcome measures such as relative risk and odds ratios to commensurate measures of effect size. Plus, learn about how confidence intervals are created for binary outcome measures. |
Creating a Living Room Composite in Photoshop Training Lynda.com Reimagine your living room with Adobe Photoshop. William Everhart shows you how to take an image of your existing living room and get a rough idea of what it will look like with different wallpaper, flooring, window treatments, and even furniture and fixtures. Whether you are a professional designer or just a homeowner looking to update the look of your home, you'll find the techniques you'll need here to design your new space, from picking paint chips to lighting. |
Creating a Tooltip with jQuery Training Lynda.com Tooltips can greatly improve the usability of your web site by providing direction and cues to visitors. In this course, Chris Converse shows how to convert text or graphics into a mouse-sensitive tooltip. The tutorials demonstrate how to write the necessary HTML and activate the tooltip with jQuery, as well as add positioning and effects. |
Creating Expandable Panels with jQuery Training Lynda.com Learn to create content that is expandable with a single click. This technique is very popular for providing more on-demand information, such as FAQs, biographies, or additional product information. In this course, Chris Converse shows how to create the HTML, CSS, and jQuery code needed for an expandable content panel that hides and shows content at the user's request. Learn how to inject additional markup, style the different panel elements, set trigger states, and animate the panel to reveal the hidden content. |
Creative Insights: Lauren Bacon on Web Design Training Lynda.com Lauren Bacon ran a successful web design and development firm for twelve years. Now she is working as a business coach, helping entrepreneurs get their own businesses up and running. In this course, she shares her insights on breaking into the industry: acquiring the right skills, thinking beyond the digital toolset, and specializing in areas that will make your firm in demand. Lauren also answers questions about navigating career transitions, from employee to manager, to freelancer (and maybe even back again), and what the future will look like for new web designers. |
Creative Inspirations: Doyald Young, Logotype Designer Training Lynda.com From humble beginnings in a small Texas town eight decades ago comes legendary typographer, logotype designer, author, and teacher Doyald Young. As elegant as his script fonts and as wise as his set of Oxford English dictionaries, Young set the standard for his craft. Friend and designer Stefan Bucher describes Young as "someone who could easily have done what he does in the Renaissance, and could easily do it 300 years from now." In this installment of Creative Inspirations, we enjoy a window into the life of this accomplished artisan as he works with joyous focus in his favorite spot, his drawing table. We follow Young to Art Center College of Design in Pasadena where he shares his talents with tomorrow's designers. He recalls the hundreds of iterations he went through in creating the logo for Prudential, and he puts pencil to tissue creating the pages for his book about script lettering, Learning Curves. Young's story is compelling, captivating, and most of all, inspiring. lynda.com is honored to host this tribute to his work. Join us in Bonus Features at a tribute event held at Art Center College of Design in Pasadena, California, where Doyald's friends and colleagues speak about their relationship with the gifted designer and Lynda introduces a scholarship fund set up specifically in his memory. |
Cybersecurity for IT Professionals Training Lynda.com Protect your network from cyber attacks. Malcolm Shore shows how to use the latest tools to discourage and combat hackers, phishers, and snoops attempting to infiltrate your Windows and Linux systems. Learn what forms cyber attacks can take, and the two most common types of protection you can build into your system: antivirus protection and firewalls. Then learn how to scan your network for suspicious files, detect intruders with Netcat, and identify vulnerabilities at the host level with Nessus scans. Malcolm also shows how to avoid common security mistakes and monitor packet-level activity on your network. |
Event Planning Foundations Training Lynda.com Do you excel at bringing people together? Turn your passion for event planning into a career. Event planners are employed in every industry. They bring teams together to achieve goals, celebrate milestones, bond outside the office, and work more productively. This course will give you tips, tricks, and techniques to make your next event a success—whether it's your first or fifty-first. Valerie Berry covers topics such as understanding your client's objectives, selecting a venue, getting the right technology in place, negotiating a budget, and building menus. Plus, learn how to manage the thousands of details that occur in the two weeks leading to an event, and follow up afterwards to make sure your clients and your vendors are satisfied. |
FileMaker 14 Platform New Features Training Lynda.com Take a tour of the latest features and capabilities of the FileMaker 14 platform, a business solution environment for iPad, iPhone, Windows, Mac, and the web. Author Cris Ippolite covers the new Launch Center, the new security interface, new layout and design tools, the Script workspace, Calculation dialog enhancements, and improvements to FileMaker Server, WebDirect, and FileMaker Go. |
Photoshop CC 2018 New Features Training Lynda.com With Creative Cloud—the cloud-based subscription service from Adobe—you can access a collection of world-class design tools, and get the latest versions of those tools delivered right to your computer. In this course, explore the new features and enhancements that were rolled out with the release of Photoshop CC 2018. Deke McClelland helps you get the most out of the new additions to the popular image-editing software, including changes released in the October 2017 product launch and beyond. New videos will be added when Adobe releases updates, so check back often for new information. Deke reviews variable fonts, copying and pasting entire layers, creating spherical panos from a 360° camera, and more. |
Photoshop for Designers: Filters Training Lynda.com Filters are a part of Adobe Photoshop often misused or overlooked by designers. Author Nigel French teaches a creative approach to filters, explaining how to combine them both with other filters and with the Photoshop masking and blending tools for maximum visual impact. Plus, learn how to use filter blending modes, filter masks, and how to stack filters to create unique filter combinations. |
PHP: Accessing Databases with PDO and MySQLi Training Lynda.com Now that PHP has true object-oriented capabilities, it's best practice to access databases using PDO (PHP Data Objects) and MySQLi. These methods produce database-neutral code that works with over a dozen systems, including MySQL, SQL Server, PostgreSQL, and SQLite. Learn how to use PDO and MySQLi to perform basic select, insert, update, and delete operations; improve security with prepared statements; and use transactions to execute multiple queries simultaneously. Author David Powers also covers advanced topics like instantiating custom objects, and compares PDO to MySQLi so you can decide which method is right for you. |
Product Design: From Sketch to CAD Training Lynda.com When you begin product designs with sketches, you need a repeatable strategy for moving them into CAD. This course takes your concept sketch through a workflow that begins in Adobe Photoshop, moves to Rhino for revision, and ends in Illustrator, where you finalize your model and prepare it for presentation. Each step maximizes the unique powers of each app: sketching and painting in Photoshop, modeling curves in Rhino, and coloring and labeling in Illustrator. Designer Jean Gorospe's tips help you retain the creativity and flexibility of sketching while taking advantage of everything CAD tools have to offer. |
Project Management for Creative Projects Training Lynda.com Project management is key to getting any idea from start to finish, but video and photography projects face special challenges that set them apart from traditional business projects. In this course, Rich Harrington introduces the core concepts of effective project management as it relates to work in video production and photography. Learn how to effectively match the services you offer to the project, estimate time, and communicate with clients. Rich shares insights from his many years as a business owner and creative professional. |
Revit Templates: System Settings Training Lynda.com If you are trying to achieve a consistent starting point in all of your Revit projects, then customizing the project template is a good place to start. In this course, Paul F. Aubin shows how to adjust system settings and create a consistent collection of object types, including wall, floor, roof, and ceiling types. He covers moving the file origin, customizing the materials library, assigning naming conventions for object types, loading and managing profiles, and preconfiguring location and sun settings. Watch these tutorials and get off on the right "foot" right away with a well-conceived project template. Find more courses in this series on Paul's author page. |
SharePoint 2013 Essential Training Training Lynda.com In this course, Gini Courter shows you the basics you need to get started using Microsoft SharePoint Server 2013 for business collaboration and real-time documentation sharing. The course teaches SharePoint site owners and members how to create, edit, and save documents; create and use team sites; navigate permissions; maximize workflows; and fully integrate SharePoint and Office 2013. |
Google Drive Advanced Tips and Tricks Training Lynda.com Get more out of Google's popular cloud-based file sharing and word processing, spreadsheet, and presentation software, Google Drive. Jess Stratton shows how to optimize Drive for the desktop and improve efficiency and productivity with shortcuts and other techniques, like stars and color coding. The course includes advanced tips for Google Docs, Sheets, and Drawings, as well as best practices for getting the most out of Drive when using it with other Google products such as Chrome, Gmail, and Search. |
HTML5: Document Editing Training Lynda.com This course describes how to create editable content on the web using the document-editing application programming interface (API) in HTML5. Author Bill Weinman explains the document-editing process, detecting support for the document-editing API, using the contentEditable and designMode attributes, and editing a full document. The course also explores some of the limitations of the feature and shows how to make document-editing pages work across different browsers. |
Intermediate Kotlin for Android Developers Training Lynda.com Kotlin is now officially supported by Google as an Android development language. If you're an intermediate developer interested in learning more about Kotlin, this course can help you get acquainted with this concise, fun language by learning about its efficiencies and power in Android development. The course begins with a general overview of what Kotlin has to offer, and then dives into a discussion of extension functions and properties, including how to leverage the Kotlin Android Extensions plugin. It also explains how to work with Anko, and provides an overview of some of the library's main artifacts: commons, layouts, and coroutines. To wrap up, the course covers how to work with collections. |