Comprehensive Software Search

Advertising on Instagram

Affiliation: UIUC

Provider: Lynda.com

Type: Streaming Resource

Description: In this course, marketing expert Anson Alexander explains how advertising works on Instagram and how Facebook Ads Manager works. Anson goes over the types of content you can use to advertise on Instagram and then shows how to create, upload, and format ads. He demonstrates how to target specific audiences, implement a budget, and run scheduled campaigns. He also covers analytics so you can discover how to adjust your advertising efforts based on performance information you find in analytics reports.

Quality Level: production