Affiliation: UIUC

Provider: Lynda.com

Type: Streaming Resource

Description: Take your Google AdWords skills to the next level by learning advanced tips and tricks that can help you get more out of the popular pay-per-click (PPC) tool. In this course, Adriaan Brits shares advanced techniques for using Google Analytics in your online marketing efforts. He covers auction insights, the Display Planner, and the AdWords Editor, and provides tips for tackling reporting and auditing at an expert level. Plus, he goes into mobile marketing, using automation, and opportunities with app and video marketing.

Quality Level: production