Research Resource Discovery

Learn how to write a well-constructed business report. In this course, author and senior Kelley School of Business lecturer Judy Steiner-Williams outlines the different types of business reports and then provides guidance on how to write your own from cover letter to concluding sentence. Follow Judy as she researches her topic, crafts her opening, builds an executive summary, drafts copy, and adds illustrations and appendices. After watching this course, you'll have a better idea how to draft a report that meets your organization's needs.

Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.

The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

Publishing your thoughts and ideas is easier than ever. The internet has given everyone a platform. But without engaging content and precise writing, you might not attract an audience. Discover content, structure, and style strategies that will make your blog posts irresistible and keep readers coming back for more. Award-winning journalist and writing coach Starshine Roshell shows you how to turn your expertise into concise, passionate, insightful posts that will make people want to follow you. She helps you establish a regular writing practice, develop your voice, and build your brand—as well as deal with negative comments.

Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups. Conversion and growth strategist Michael Duquet walks you through the rules for writing ads for different platforms. He goes over ways to hit your advertising goals (macro and micro and acquisition and retention), and shows how to craft copy for specific media types, including websites, email, direct mail, and social media. Because different audiences are receptive to different kinds of ads, Michael shows how to change your message and tone based on your target audience and customer persona. In the final chapters, he walks you through some common dos and don'ts and explains what the future of advertising holds for copywriters and creative strategists.

A solid roadmap makes any marketing effort more successful. This course will help business professionals write and leverage great marketing plans. Learn how to assemble a team to create the plan, analyze an existing market, and break down the plan's components into focused sections. Author Drew Boyd also offers advice on how best to present and leverage the plan throughout an organization.

Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business. Done correctly, press releases can promote your brand, distribute important information, and even improve your SEO. In this short writing course, PR expert Andrea Holland explains how to write an effective press release. She begins with a discussion of what press releases are and then walks you through finding your story, preparing to write, getting your headline and subhead down, crafting body copy, adding your boilerplate, and distributing the release through a newswire. Follow along using the handout Andrea has included with the course—a template she uses to kick-start the writing process for her own clients.

Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business. Done correctly, press releases can promote your brand, distribute important information, and even improve your SEO. In this short writing course, PR expert Andrea Holland explains how to write an effective press release. She begins with a discussion of what press releases are and then walks you through finding your story, preparing to write, getting your headline and subhead down, crafting body copy, adding your boilerplate, and distributing the release through a newswire. Follow along using the handout Andrea has included with the course—a template she uses to kick-start the writing process for her own clients.

A well-written press release is an invaluable marketing asset, but it's not written for the press alone. Press releases do much more than spread news; they boost search visibility, enhance customer service, increase brand recognition, and support sales. In this short writing course, marketing expert Lorrie Thomas shows you how to write an effective press release. The course begins with a discussion of what press releases are and then walks you through finding your story, preparing to write, getting your head and subhead down, crafting body copy, adding your boilerplate, and sending the release to media outlets.

In this course, author and senior Kelley School of Business lecturer Judy Steiner-Williams shows you tips and techniques for responding to a "request for proposal" (RFP) and for crafting a well-conceived proposal from scratch. Using an actual RFP and real-life proposals, Judy emphasizes what elements to include in your own response. She also helps you understand the four proposal types, and how to gather research, anticipate potential questions and objections, and follow up successfully. With Judy's help, you'll be able to navigate the competitive and sometimes tedious world of proposals and write stronger submissions with a higher rate of acceptance.

Have to write a research paper? Learn tips for writing an A+ paper that will wow your professors. In this course, author and Kelley School of Business faculty member Judy Steiner-Williams shows you how to prepare for, and write, polished research papers for high school and college classes. Discover how to brainstorm, select your best ideas, collect and categorize research, and write the paper, while following along with Judy's practical, real-world examples.

Finding a great job starts with writing a great resume, one that speaks to your personal and professional strengths. Learn how to write a resume that stands out and makes employers take notice.

Stacey A. Gordon, cofounder of Career Incubator, has made it her life's work to help others find the jobs and build the careers of their dreams. In this course, she walks through the basics of resume writing for job seekers, as well as a few extra job search basics such as following up, sending thank-you notes, and identifying companies to work for and determining fit.

Stacey explains what you should include on your resume, what to exclude, and how to craft your resume to showcase your talents and best qualities. Using practical resume examples, Stacey walks through choosing the right resume format, tailoring the information to match job requirements, and writing alternative resumes that include industry-specific information. Last, Stacey shows you how to deal with some common sore spots—like job hopping, lack of experience, or large unemployment gaps—while concentrating on your experience.

Have you ever wanted to write professionally? Perhaps you'd like to make some extra money writing articles for publication in your industry or taking on additional assignments to write for your company.

In this course, author Tom Geller explores the process of writing articles and publications for businesses large and small. The course begins with a look at the preparation you'll need to do, best ways to find assignments, and smart strategies for determining your article approach. Next, the course dives into techniques you can use to brainstorm angles, research, interview experts, finish a piece, and build your portfolio.

If you have helped a customer achieve success, you can document it in a case study, which is how you tell the world about it. In this course, learn about typical types of case studies, which fit both online and print formats. Explore strategies for making a compelling case study. Find out how to avoid some common pitfalls.

If you have helped a customer achieve success, you can document it in a case study, which is how you tell the world about it. In this course, learn about typical types of case studies, which fit both online and print formats. Explore strategies for making a compelling case study. Find out how to avoid some common pitfalls.

You can write to customers—via email—with consistency and professionalism, but you don't need to sound robotic to be efficient. Writing instructor Leslie O'Flahavan has real customer service emails she shares with you in this course, so you can see how to communicate with clarity and sincerity to help customers feel heard and ensure your responses provide the help they need. Leslie shares techniques customer service agents can apply that help build strong practices in a contact center and improve customer relations.

Discover the secrets to writing powerful emails your colleagues will read and answer by crafting your message and delivery. In this short course, author and business writing professor Judy Steiner-Williams shows you how to write emails for maximum readability and impact. Discover how to craft a compelling opening, how to message the right people at the right time, and how to leverage etiquette to use email as one of many communications tools.

Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.

The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

Learn how to write formal business letters and emails that are short, clear, and to the point. This course teaches you how to get results and build better relationships with clients, colleagues, and customers. Writer and journalist Tom Geller helps you clarify your goals, research your topic and intended audience, and structure your correspondence. Plus, get tips about writing for accessibility—making your writing comprehensible, concise, and appropriate for all readers—and following up on communication.

To rise above the noise and capture your readers' attention, you need candid and catchy headlines. There's an art to writing them, but you don't need to be an artist to master it. Whether you write for blogs, websites, newsletters, press releases, or social media posts, you can learn how to craft attention-grabbing headlines with these essential tips and techniques from veteran journalist and writing coach Starshine Roshell.

How do you sum up an entire story in a few words? Starshine shows you how to preview a story, pull out the relevant benefits, and pack them into a pithy headline. Find out how to use style to engage your readers—writing with vibrant, active language, being truthful, and telling readers what they need to know in a timely way. She also stresses the importance of mechanics, showing you how to correctly and effectively use punctuation and capitalization in headlines. Plus, get details on when to write subheads, how to employ keywords for SEO, and the background on headline trends, all with loads of examples along the way.

Plain English is writing that is clear and straightforward, targeted at the appropriate reading level, and free of jargon, wordiness, and clichés. It is also the standard for all business and government communication in the US. In this course, writing instructor Judy Steiner-Williams explains the characteristics of plain English and the importance of learning to write clearly, and introduces some online tools you can use to analyze your own writing. She outlines 11 rules to make your writing clear and plain, provides exercises to refine your skills, and offers suggestions for revising your work to ensure it is easily understood.

If you can write in plain English, you can save time, save money, and save face in communications. Start watching to learn how to make your writing more "plain": stronger, clearer, and more concise.

Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.

The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

In this short course, Kelley School of Business lecturer and author Judy Steiner-Williams shows you the elements of a strong recommendation letter and how to use specificity to make your remarks memorable and relevant. At the end of the course, you'll also see how to ask for a recommendation if you need someone to write one for you.

Need to give a speech and don't know where to begin? A well-written and organized speech greatly reduces the anxiety around delivery, and can help win over audiences in a way the written word just can't match. In this course, Kelley School of Business instructor Judy Steiner-Williams outlines the basics of speech writing, including incorporating support for your thesis and adapting your delivery to your audience. She also provides guidance on writing speeches with different purposes, such as speeches that are primarily informative or persuasive, speeches designed for entertainment purposes, or those designed for a special occasion, such as award acceptance or toastmaster.

In this course, author Lisa Cron digs into the craft of writing a compelling story based on what the brain is wired to respond to in every story we hear. Whether you're writing a story from scratch, or revising your story for the umpteenth time, this course offers practical how-to advice, then illustrates it using before-and-after examples. Discover how to craft a first page, zero in on your story's point, create empathy, find a character's secret goals and inner issues, translate generics into specifics, write for suspense, create cause-and-effect connections, build momentum and tension, and deftly implement setups, payoffs, flashbacks, subplots, and foreshadowing.

LinkedIn is the one of the world's largest long-form publishing platforms. Writing on LinkedIn allows you to develop a following, demonstrate expertise in your field, and connect with new opportunities—all at a scale never before possible. But how do you make sure your voice is heard? Daniel Roth, executive editor at LinkedIn, introduces the best practices for writing great posts and offers tips for amplifying your reach on LinkedIn.

Writing is a creative process—but when you add a ticking clock to that process, it can send the muses into panic mode. With just a little guidance from a pro, you can learn to face project deadlines with cool confidence. In this course, learn key strategies and tools to help you produce a well-written piece in whatever time you've got. Join veteran journalist and writing coach Starshine Roshell as she explains how to negotiate your assignment, plot your timeline, set up your work environment, organize your message, and dial in your focus. She also highlights online tools that can help accelerate your work.

Have you ever pored over a beautifully-written article and wished you could write with the same kind of flair? If so, this course is for you. Join Shani Raja—a former editor for the Wall Street Journal—as he shares practical techniques for making your writing sparkle. Shani dives into the mindset of an elite writer, spelling out the key principles that help great wordsmiths keep their writing purposeful, concise, and pleasurable to read. Learn how to avoid common issues that can weaken your prose, such as careless repetition and out-of-focus ideas. Plus, learn strategies that can help you craft elegant paragraphs and transitions, add freshness to your writing, and more.

Have you ever pored over a beautifully-written article and wished you could write with the same kind of flair? If so, this course is for you. Join Shani Raja—a former editor for the Wall Street Journal—as he shares practical techniques for making your writing sparkle. Shani dives into the mindset of an elite writer, spelling out the key principles that help great wordsmiths keep their writing purposeful, concise, and pleasurable to read. Learn how to avoid common issues that can weaken your prose, such as careless repetition and out-of-focus ideas. Plus, learn strategies that can help you craft elegant paragraphs and transitions, add freshness to your writing, and more.